SAVOR EVERY MOMENT
ENERGIZED LIVING
The FIAT® Brand has reimagined urban living with FIAT® House
in Fort Lee, NJ—a celebration of freedom, mobility
and Italian style. Take a virtual tour now and experience la dolce vita.
SPREAD THE GOOD TIMES
Joy, pleasure, curiosity, imagination, experience—the FIAT® Brand wants its drivers to enjoy them all, and to show the world how sweet life can be when you live them every day. Don’t hold back—go that extra mile.
2024 FIAT 500e European model shown. North American model may vary. Coming early 2024.
GO FOR THE GUSTO
Of course, the roomy interior and racing-inspired driving performance make the FIAT® 500e exciting to drive. But it’s the way that our vehicles touch your soul and let you live in the moment—from the chill drift down a scenic country route to the heart-pounding descent into a thriving city—that make the FIAT Brand honored to have you behind the wheel.
Preproduction model shown. Actual vehicle and features may vary.
TAKE A GOOD, LONG LOOK
Nothing catches the eye like a curvy Italian. Between our groundbreaking and iconic exterior design and unique takes like bold and striking colors that no one else can wear convincingly, the FIAT® Brand remains dedicated to pushing style past conventional norms and giving drivers the distinctive look and feel that they desire.
JOIN THE PARTY
The FIAT® Brand has always been social, and thrives on tastemakers experiencing the unique style, urban savvy and exciting performance of our vehicles. So follow, share and like away—the social spotlight is where we flourish.
500 REASONS TO LOVE FIAT®
Engineered for fun? Check. Effortlessly beautiful? Check. Explore all the reasons to love driving a FIAT® Brand vehicle.
#KEEPIT500
The FIAT® Brand is primed to flaunt, and FIAT Brand vehicle drivers always #KeepIt500.
DREAM IT, LIVE IT, FIAT®
Life looks better with a FIAT Brand vehicle. Show the world how sweet your journey can be.
FASHION IN THE FAST LINE
The FIAT® Brand has teamed up with three of Italy’s best design labels to create one-of-a-kind FIAT 500e models that radiate good taste. Sign up for more information as details become available.
Concept models shown. Not for production. Not available for sale.
FIAT® 500e GIORGIO ARMANI
FIAT® 500e BULGARI
FIAT® 500e KARTELL
FIAT® 500e BY GIORGIO ARMANI
The FIAT® 500e subcompact electric vehicle remastered by one of the kings of fashion, Giorgio Armani.
Concept model shown. Not for production. Not available for sale.
FIAT® 500e BY BULGARI
This tribute to natural beauty is exquisitely interpreted by the masters of color at the House of Bulgari and finished with details that marry opulence with sustainability.
Concept model shown. Not for production. Not available for sale.
FIAT® 500e BY KARTELL
Kartell infuses sustainable new materials with the vital spirit of Italian industrial design to create a beautiful, functional original.
Concept model shown. Not for production. Not available for sale.
MEMORIES MADE
FOLLOW THE DREAM
STAY UPDATED
Sign up for updates and stay in the know about all things FIAT® Society.
FIAT 500e European model shown. North American model may vary.
A FLASH OF ITALIAN STYLE
Get ready to look FIAT® Fabulous. Check out our range of premiere FIAT Brand products for you and your friends.