ALL THINGS FIAT® BRANDFIAT® SOCIETY


The FIAT® Brand is more than just a means of transportation, it’s Italian art turning roadways into runways and heating up city streets. The FIAT Brand invites drivers of all personalities to be who they are and show off their unique style for the world to see.

A blue 2022 Fiat 500X Yacht Club Capri, parked on a pier at the water's edge.

NEW 2022 FIAT® 500X YACHT CLUB CAPRI

A profile view of a blue 2022 Fiat 500X Yacht Club Capri, parked on a pier at the water's edge, and a close-up of the touchscreen in the 2022 Fiat 500X Yacht Club Capri.

LA DOLCE VITA

Live la dolce vita translates to live “the sweet life” and that’s exactly what FIAT® vehicle drivers are encouraged to do. Whether you’re embarking on urban adventures or exploring the countryside, the FIAT Brand invites you to remember that the journey is the reward.

HISTORY

The FIAT® Brand has been around for more than a century. From the old school FIAT 500 to the sleek and contemporary FIAT 500X, the brand has remained true to its core belief that life is meant to be enjoyed, especially when you’re behind the wheel of Italy’s most stylish vehicles.

SOCIAL

Fun is always around the corner in a FIAT® Brand vehicle. So we captured all the good times for you to come and experience. Come check out the FIAT Brand in a whole new light and see what we’ve been up to.

JOIN THE FUN SCROLL WITH US

MERCHANDISETREAT YO'SELF TO SWEET SWAG


Fiat merchandise including a journal, a bevel popsocket and a t-shirt.

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