FIAT^® Brand vehicle drivers are encouraged to book that luxurious weekend trip, take the scenic route and order that decadent dessert. Remembering that the journey is the reward and the key to living "la dolce vita" also known as "the sweet life" is to remember that the journey is the reward.

For over 100 years, the FIAT^® Brand has influenced the auto industry with captivating and innovative design paired with an exhilarating driving experience. From the classic and timeless FIAT 500 to the ultra-stylish and sleek FIAT 500X, the FIAT Brand has reminded drivers that life is meant to be enjoyed, especially when you’re in some of Italy’s most eye-catching vehicles.

You don’t have to be in a FIAT^® Brand vehicle to experience all the fun and thrills the iconic brand has to offer. Come hang with us on social and see what your favorite Italian car brand has been up to on and off the asphalt.