Every once in a while, something comes along so powerful in concept, so revolutionary in its design, it redefines a generation. America, get ready for the one and only FIAT 500.
Born over fifty years ago, it was more than just a car. It made history. It gave Italians the ability to move freely and with confidence – after the devastation of World War II. A liberating form of self-expression, the FIAT 500 was built to satisfy our insatiable love for each day.
For FIAT, a company founded in 1899, this was a rebirth.The start of a legend. A modern symbol for Italian design.
Some cars go down in history for their technological or stylistic innovations. Others deserve to be remembered for the role they’ve played in the daily life of an entire generation or country. But few succeed in combining the two - technology and sentiment - and leave an eternal mark.
Now in over 80 countries, it has evolved into a beloved global icon, winning the hearts of passionate drivers, motor journalists and judges alike. Most recently winning 60 international awards, including being named 2008 European Car of the Year and 2009 World Car Design of the Year. Additionally, FIAT MultiAir Technology was recognised as the "Single Most Innovative Engine Technology" of 2010 by the International Engine of the Year Awards panel. Now that's love.
This vehicle of change is now coming to America. Deeply rooted in Italian culture, values, sentiment and sensibilities, it will, like its ancestors, not just blend in. It will fully liberate your passion for life.
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FIAT 500 Hatchback: Winner Strategic Vision's 2012 Total Quality Award® For Best Small Car.
Strategic Vision's 2012 New Vehicle Experience Study® surveyed 45,390 Sep.-Dec. new vehicle buyers after the first 90 days of ownership.
IMPORTANT NOTICE OF LIMITED-TIME OPERABILITY. FIAT® Access Services are operable only for 36 months from the date of the first retail sale of a FIAT 500 battery electric vehicle by an authorized FIAT dealer to the original purchaser. At the end of the 36-month period, FIAT Access Services will become inoperable and FIAT Access Services will be unavailable. This fixed-term operability period cannot be extended under any circumstances. See FIAT Access Terms of Service at www.fiataccess.com/termsandconditions for additional details.