1Offer applies to customers who are active, active reserve, retired reserve, retired US Military personnel, honorably discharged veterans within 12 months of discharge date, 100% disabled veterans and Individually Unemployable veterans. Must show proof of eligibility. See dealer for details. Must take retail delivery by 01/02/2026.

HONORING THOSE WHO SERVE WITH $500 MILITARY BONUS CASH ON FIAT® BRAND VEHICLES
If you're Active, Active Reserve, Retired Military, Retired Military Reserve, 100% Disabled Veteran, or are an honorably discharged veteran within 12 months of your discharge date, you're eligible for $500 Military Bonus Cash2 under our Military Incentive Program. The offer applies to purchases and leases on 2023 FIAT® Brand vehicles.
Stationed overseas? You may be eligible for even more incentives. Have your dream vehicle waiting for you when you return.
To receive your Military Bonus cash, you'll be asked to submit some basic information that confirms your eligibility. Once confirmed, our dedicated third-party verification service will provide you with an authorization number you can present at qualifying dealerships. Just click "Get Authorization Number" below to be verified.
2Offer applies to customers who are active, active reserve, retired reserve, retired US Military personnel, honorably discharged veterans within 12 months of discharge date, 100% disabled veterans and Individually Unemployable veterans. Must show proof of eligibility. See dealer for details. Must take retail delivery by 01/02/2026.
3 Offer applies to customers who are Active-Duty Military, Reservists, Veterans, Retirees, Military Family, National Guard, Law-Enforcement, Firefighters, Emergency Medical Technicians (EMTs), Paramedics and Search and Rescue (SAR). Must verify eligibility with SheerID account and provide authorization code at the time of purchase. Authorization code is non-transferrable and can only be used by the associated SheerID account holder. Available on select tires in stock at participating FCA US LLC dealerships. OMNIMAX, Kelly, Laufenn, Toyo medium truck, Mickey Thompson specialty, truck street & drag tires are excluded. See service advisor for details on separate Tire Manufacturer discount, rebate, or offer. Offer valid for tires purchased and installed by 9/30/2025.
MILITARY AUTOSOURCE
We offer unique benefits and special pricing for deployed U.S. military personnel serving overseas. Visit our partner, Military AutoSource, to confirm your eligibility and to receive a price quote and an explanation of benefits tailored to you.
MILITARY BONUS CASH FAQ
If you’re Active, Active Reserve, Retired Military, Retired Military Reserve, 100% Disabled Veteran, or are an honorably discharged veteran within 12 months of your discharge date, you’re eligible for $500 Military Bonus Cash4 under our Military Incentive Program.
4 Offer applies to customers who are active, active reserve, retired reserve, retired US Military personnel, honorably discharged veterans within 12 months of discharge date, 100% disabled veterans and Individually Unemployable veterans. Must show proof of eligibility. See dealer for details. Must take retail delivery by 01/02/2026.
The offer applies to purchases and leases of 2023 vehicles only.
As part of the Military Incentive Program, qualified customers are eligible to receive $500 Military Bonus Cash5 to be used toward the purchase or lease of eligible vehicles.
5Offer applies to customers who are active, active reserve, retired reserve, retired US Military personnel, honorably discharged veterans within 12 months of discharge date, 100% disabled veterans and Individually Unemployable veterans. Must show proof of eligibility. See dealer for details. Must take retail delivery by 01/02/2026
All eligible personnel must present a valid code generated from the “Get Active/Retired Military Authorization Number” or “Get Disabled Military Authorization Number” button above confirming their eligibility status to a franchised FCA US LLC dealer in the United States at the time of retail purchase or lease of an eligible vehicle.
Customers may be asked to provide qualifying documentation to a third-party to confirm their eligibility status.
No, the Military Discount is only available to military personnel. Spouses of deceased military personnel that meet the eligibility criteria may also receive the discount.
Yes, you and the vehicle you’re interested in may also qualify for other offers from the FIAT® Brand. Visit the FIAT® Incentives page for more details.
For military personnel stationed overseas, please visit our partner, Military AutoSource, to learn about the offers available to you.
FIAT® BRAND LINEUP
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