$500 FIAT® FIRST RESPONDERS BONUS CASH


To honor our emergency responders, whether law enforcement, fire or EMTs, the FIAT® Brand is offering a $500 discount on select vehicles. Just present your qualifying documentation when purchasing or leasing an eligible vehicle at an FCA US LLC dealer. Depending on the vehicle you choose, you may be eligible for even further deals, so talk to your dealer today.

WHO IS CONSIDERED A FIRST RESPONDER?

First responders fall into three categories: law enforcement, fire and EMTs. The law enforcement personnel who are eligible for the discount include: police officers, sheriffs and their deputies, correctional officers, state troopers and federal law enforcement officers. Eligible fire service personnel include both career and volunteer firefighters.

In certain cases, spouses of first responders are also eligible to participate.

FIAT® FIRST RESPONDERS INCENTIVE FAQ

All franchised FCA US LLC dealers are eligible to participate in the First Responder Incentive program.

 

All eligible personnel must present qualifying documentation that clearly reflects their eligibility status to a franchised FCA dealer in the United States at the time of retail purchase or lease of an eligible vehicle.

 

Qualifying documentation includes a copy of currently employed Police Officers’, Firefighters’ and EMTs Earnings Statement (a pay stub), a Lifetime Membership certificate or an Accountability Tag.

 

The offer is valid on the 2020 FIAT® 124 Spider, 2020 FIAT 500L and 2020 FIAT 500X and on all 2019 FIAT® vehicles excluding 500e. 

 

Yes, the FIAT® Brand offers a First Responder Incentive to eligible Police/Law Enforcement Officers, Firefighters and EMTs.

Eligible First Responders will receive $500 off the purchase or lease of select 2019 and 2020 FIAT® Brand vehicles.

 

FIAT® BRAND LINEUP

Bring on the fun. Click to learn more about each FIAT® Brand vehicle and see how it fits your lifestyle.