HONORING OUR
FIRST RESPONDERS
For all that you do, we thank you. Let us share our appreciation by giving back to you. Scroll down to learn more about offers available to our first responders.
$500 FIAT® FIRST RESPONDERS BONUS CASH ALLOWANCE
To honor our emergency responders, whether law enforcement, fire or EMT, the FIAT® Brand is offering a $500 discount1 on 2025 and 2024 vehicles. To receive a First Responders Discount, you'll be asked to submit some basic information that confirms your eligibility. Once confirmed, our dedicated third-party verification service will provide you with an authorization number you can present at qualifying dealerships. Just click "Get Authorization Number" below to be verified as an eligible First Responder.
1 Offer available on 2025 Fiat 500e and 2024 Fiat 500e to the Police Officers, Sheriffs/Sheriff’s Deputies, Correctional Officers, State Troopers, Federal Law Enforcement Officers, 911 Operators and Dispatchers, Career Firefighters, Volunteer Firefighters, EMTs and Paramedics. Spouses of deceased Police Officers, Firefighter and EMTs who died in the line of duty may also be eligible. Must show proof of eligibility with qualifying documentation. contact dealer for details. Must take retail delivery by 01/02/2026.
WHO IS CONSIDERED A FIRST RESPONDER?
First responders fall into three categories: law enforcement, fire or medical. The law enforcement personnel who are eligible for the discount include: police officers, sheriffs and their deputies, correctional officers, state troopers and federal law enforcement officers and 911 operators and dispatchers. Eligible fire service personnel include career and volunteer firefighters. The medical staff who qualify for the discount are EMTs and paramedics.
In certain cases, spouses of first responders are also eligible to participate.
FIAT® FIRST RESPONDERS INCENTIVE FAQ
All franchised FCA US LLC dealers are eligible to participate in the First Responder Incentive program.
All eligible personnel must present a valid code generated from the “Get Authorization Number” button above confirming their eligibility status to a franchised FCA US LLC dealer in the United States at the time of retail purchase or lease of an eligible vehicle.
Customers may be asked to provide qualifying documentation to a third-party to confirm their eligibility status.
The offer is valid on 2025 Fiat 500e and 2024 Fiat 500e Fiat® Brand vehicles.
Yes, the FIAT® Brand offers a First Responder Incentive to eligible Police/Law Enforcement Officers, Firefighters and EMT workers.
Eligible First Responders will receive $500 off the purchase or lease of select FIAT® Brand vehicles.
FIAT® BRAND LINEUP
Bring on the fun. Click to learn more about each FIAT® Brand vehicle and see how it fits your lifestyle.
