The FIAT® Brand was built on innovation, iconic style and a commitment to accessible mobility. Throughout the years, the FIAT Brand has remained true to its core values and continues to raise the bar in the automotive industry.
DESTINED FOR THE TOP
For more than a century, the FIAT® Brand has been perfecting every aspect of the automotive experience—from design to delivery. That’s why architect Giacomo Mattè-Trucco constructed a test racetrack on the first FIAT® factory in Turin, Italy. Completed in 1923, each FIAT model moved up successive floors as it flowed through production. But, before hitting showrooms, the automobiles would be taken to the rooftop for a road test to ensure quality and reliability. Only the best found their way onto the streets of Europe.
FIAT® LOGO THROUGH THE YEARS
When you’ve been around for 120 years, it helps to keep things fresh. The FIAT® Brand has never been afraid to take risks and will always continue to push and innovate our design for years to come.
THE FREEDOM OF THE FIAT® BRAND
The FIAT® Brand brought urban mobility to city drivers well before any other car brand. City streets were almost impossible to navigate before we came along and debuted a smarter and more efficient way to get around urban dwellings. You could say we invented city driving, but we’ll leave that up to the historians.
STILL GOT IT
Head-turning style runs in the DNA of the ultra-capable FIAT® 500X. Inspired by the legendary Cinquecento, the exterior features double headlamps, a trapezoidal nose and rounded clamshell hood. Inside, is an instrument panel insert treatment that complements the interior, as well as a circular cluster display and iconic door handles inspired by the Italian icon. Combined with unexpected technology, safety and performance, the FIAT 500X continues the FIAT Brand’s legacy of classic design and modern innovations.
TOP SPEED STYLE
About 50 years ago, the FIAT® Brand acquired Abarth and formed the FIAT Group’s racing department. And over time, many appealing and high-performance Abarth models were produced to help FIAT vehicle fans find their inner race car driver. Some past popular models include the Abarth 750 Bertone and the modern and classic FIAT 124 Spider Abarth.