TIMELESS INNOVATION

A dedication to enduring creativity is part of our DNA. Become a FIAT® Brand vehicle and you can participate in a storied history of iconic design, inventive mobility and playfulness that continues to this day.

ELEGANCE WITHOUT BORDERS

The design flair of the FIAT® Brand is recognized globally.

NEVER SETTLE
NEVER SETTLE
THE EVOLUTION OF THE FIAT® LOGO

We’ve looked ahead of our time since 1899. Our logo design is a perfect example of how the FIAT® Brand continues to push the boundaries of design while staying true to our values.

Mobility for All
Mobility for All
URBAN EXPLORER

True explorers get there first. And the FIAT® Brand was an early innovator in bringing urban mobility to city drivers. We helped people get around cities and showed that getting from A to B could be smart and fun.

Enduring Design
Enduring Design
TURNING HEADS SINCE 1899

Welcome to looks that stand out from the crowd. The FIAT® 500X is inspired by the celebrated Cinquecento and features an iconic nose shape and round clamshell hood accented with classic headlamps, while the inside boasts a stylish circular cluster display and door handles that reference the earlier Italian classic. Impressive technology, safety, security and performance make the FIAT 500X a truly modern classic.

Abarth
Abarth
RACE TO THE TOP

High-performance vehicles have a long history at the FIAT® Brand. In 1971, we acquired Abarth and set about producing thrilling vehicles with a racing spirit at their core. Past classics include the FIAT 124 Spider Abarth and the Abarth 750 Bertone.

DECADES OF ARTISTRY

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