YOUR
JOURNEY
STARTS
HERE

FIAT® and Loews Hotels HAVE PARTNERED TO OFFER HOTEL guests complimentary rides in the new FIAT® 500L. So whether you’re out and about or relaxing in your room, you’ll be immersed in signature style and modern comfort.

Complimentary Rides+

Arrive in style with a complimentary chauffeured ride when staying at one of these locations: Loews Hollywood, Loews Santa Monica Beach, Loews Miami Beach, Loews Regency (New York) and Loews Madison (Washington, D.C.).

Here’s How It Works

Request a complimentary ride or loaner by visiting a FIAT® Ambassador in the lobby, pressing “Star Service” from your in-room phone or by visiting ridewithfiat.com

see program details

Get Behind the Wheel+

Our FIAT® vehicle is your FIAT® vehicle for up to 3 hours. Ask to take one for a spin at Loews Hollywood, Loews Santa Monica Beach and Loews Miami Beach.

Become a FIAT® Owner and Save

All FIAT® owners get a discount of up to 30% at Loews Hotels and Resorts within the United States. Just another exclusive perk of owning a FIAT® vehicle.

READY TO RIDE? LET’S GO.

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    It’s nice to be recognized.

    Passionate self-expression. Unmatched personality. Sleek design. Impressive performance.
    Recognized by industry experts and automotive enthusiasts alike, the FIAT® brand is the culmination of
    all these attributes — and many, many more.

    • 2014 FIAT® 500e:
      Ward's 10 Best Engines

    • 2014 FIAT® 500:
      Best Buy / Subcompact Cars
      for 2014, 2013 and 2012 Models

    • 2014 FIAT® 500:
      10 Coolest Cars Under $18,000+
      for the third consecutive year

    • 2014 FIAT® 500e:
      Road & Track's
      "Best Electric of 2013"

    • 2014 FIAT® 500L:
      2013 10 Best
      Back-to-School Cars+

    • 2013 FIAT® 500:
      4-Star Overall Crash
      Test Rating+

    • 2013 FIAT® 500 ABARTH:
      MotorWeekDrivers'
      Choice Award

    • 2013 FIAT® 500 ABARTH Cabrio:
      SAMA Best Small
      Convertible of the Year+

    • 2013 FIAT® 500 Turbo:
      Sub Compact Car of Texas

    • 2012 FIAT® 500:
      2011 Top 10
      Back-to-School Cars+

    • 2012 FIAT® 500:
      2011 Gear of the Year Award

    • 2012 FIAT® 500:
      Travel + Leisure Design Award
      2012 Winner for Best Car

    • 2012 FIAT® 500 Hatchback:
      Winner Strategic Vision's 2012
      Total Quality Award®

    • 2012 FIAT® 500c:
      Sub Compact Car of Texas

    Word on the Street

    • February 24 – December 31
      Loews Hotel Partnership Launch:
      DC, Santa Monica, Hollywood, New York and Miami
    • September 26
      International Folk Festival:
      Fayetteville, NC
    • September 26–28
      FIAT Test Drive: International Plaza:
      Tampa, FL
    • September 26–28
      Abbot Kinney Festival:
      Venice Beach, CA
    • September 26 – October 1
      State Fair of Texas:
      Dallas, TX
    • September 27
      NC Pride Parade and Festival:
      Durham, NC
    • September 28
      International Folk Festival:
      Fayetteville, NC
    • September 28
      WoofStock 2014:
      Harrisburg, PA
    • September 29–30
      Abarth Track Experience: Lime Rock Park:
      Lakeville, CT
    • October 2–5
      11th Annual Holiday Galleria:
      Wichita, KS
    • October 3–5
      FIAT Test Drive: The Florida Mall:
      Orlando, FL
    • October 6–19
      State Fair of Texas:
      Dallas, TX
    • October 10–12
      The Columbus Italian Festival:
      Columbus, OH
    • October 17–19
      Caroline BalloonFest:
      Statesville, NC
    • October 17–19
      TUDOR United Sports Car Championship Series:
      Braselton, GA
    • October 18
      Italian Festival at North Beach Bandshell:
      Miami Beach, FL
    • October 18–19
      Oyster Festival:
      Oyster Bay, NY
    • October 24–26
      25th Annual Sea Witch Halloween & Fiddlers' Festival:
      Rehoboth Beach, DE
    • November 7–9
      Feast of Little Italy:
      Jupiter, FL
    • November 11–12
      Abarth Track Experience: Auto Club Speedway:
      Fontana, CA
    • November 22
      Diego El Cigala:
      Miami Beach, FL

    Our Story

    Every once in a while, something comes along so powerful in concept, so revolutionary in design, it redefines a generation — America, get ready for the one and only FIAT® 500.

    History Section

    Born over fifty years ago,

    it was more than just a car. It made history. It gave italians the ability to move freely and with confidence as they recovered from World War II. A liberating form of self-expression, the FIAT® 500 was built to satisfy our insatiable love for each day.

    For FIAT®, Fabbrica Italiana Automobili Torino (Italian Automobile Factory Turin) a company founded in 1899, this was a rebirth.

    Today, the FIAT® brand stands for discovery through intense individualism. It encourages people to be in charge of their lives, live assertively and celebrate the smallest of things with infectious excitement.

    Deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America, bringing something truly unique to the marketplace. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the FIAT 500 is synonymous with modern simple design, blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 FIAT 500 and FIAT 500c (Cabrio) build on

    the vehicle's global popularity, and the recently launched high-performance FIAT 500 Abarth brings true Italian track-proven performance to American roads. Since its initial launch in Italy on the 4th of July 2007, exactly 50 years after the launch of the original, the FIAT 500 has evolved into a beloved global icon, winning the hearts of enthusiastic drivers and discriminating automotive journalists alike.

    More than 1 million FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 model's unquestionable popularity is the result of its great power to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.

    In addition to success on the sales front, the FIAT 500 has earned more than 80 international awards, including the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.

    Now that's love.

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    FIAT 500 Hatchback: Winner Strategic Vision's 2012 Total Quality Award® For Best Small Car.

    Strategic Vision's 2012 New Vehicle Experience Study® surveyed 45,390 Sep.-Dec. new vehicle buyers after the first 90 days of ownership.

    IMPORTANT NOTICE OF LIMITED-TIME OPERABILITY. FIAT® Access Services are operable only for 36 months from the date of the first retail sale of a FIAT 500 battery electric vehicle by an authorized FIAT dealer to the original purchaser. At the end of the 36-month period, FIAT Access Services will become inoperable and FIAT Access Services will be unavailable. This fixed-term operability period cannot be extended under any circumstances. See FIAT Access Terms of Service at www.fiataccess.com/termsandconditions for additional details.

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