We Took the Top Down and
Cranked up the Attitude

FIAT® brand takes over the streets of Austin.

Play the video to see the Scuderia Ferrari drivers, Fernando Alonso and
Felipe Massa, experiencing the All-New FIAT® 500 Abarth Cabrio in
anticipation of its North America debut at the 2012 Los Angeles Auto Show.
Then check out the map below to see what the FIAT brand has going on at the big race.

watch how it works

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It’s nice to be recognized.

Passionate self-expression. Unmatched personality. Sleek design. Impressive performance.
Recognized by industry experts and automotive enthusiasts alike, the FIAT® brand is the culmination of
all these attributes — and many, many more.

  • 2013 FIAT® 500:
    2013 TOP SAFETY PICK

  • 2012 FIAT® 500c:
    Sub Compact Car of Texas

  • 2012 FIAT® 500:
    10 Coolest Cars Under
    $18,000

  • 2013 FIAT® 500:
    A Best Buy / Subcompact Cars
    for the second consecutive year

  • 2012 FIAT® 500:
    2011 Gear of the Year Award

  • 2012 FIAT® 500:
    2011 Top 10
    Back-to-School Cars+

  • 2012 FIAT® 500:
    Travel + Leisure Design Award
    2012 Winner for Best Car

  • 2012 FIAT® 500 Hatchback:
    Winner Strategic Vision's 2012
    Total Quality Award®

  • 2013 FIAT® 500:
    4-Star Overall Crash
    Test Rating+

  • 2013 FIAT® 500 ABARTH:
    MotorWeek Drivers'
    Choice Award

  • 2013 FIAT® 500 Turbo:
    Sub Compact Car of Texas

Word on the Street

  • BravoBravo - Detroit Opera House - Detroit, MI
    June 7th
  • Abarth Driving Experience - Old Bridge Township Raceway Park - Englishtown, NJ
    June 20-21
  • America's Cup - San Francisco, CA
    July 4
  • American Le Mans Series – American Le Mans Northeast Grand Prix – Limerock, CT
    July 5 - 6
  • US Open of Surfing - Huntington Beach, CA
    July 20-28
  • Abarth Driving Experience - Autobahn Country Club - Joliet, IL
    August 8-9
  • American Le Mans Series – Road Race Showcase – Road America, WI
    August 9 - 11
  • Concorso Italiano - Monterey, CA
    August 16
  • American Le Mans Series – Grand Prix of Baltimore – Baltimore, MD
    August 30 - 31
  • American Le Mans Series – Circuit of the Americas – Austin, TX
    September 19 - 21
  • American Le Mans Series – ALMS at VIR – Alton, VA
    October 3 - 5
  • Abarth Driving Experience - Texas Motor Speedway - Ft. Worth, TX
    October 15-16
  • American Le Mans Series – Petit Le Mans – Atlanta, GA
    October 16 - 19

Our Story

Every once in a while, something comes along so powerful in concept, so revolutionary in design, it redefines a generation — America, get ready for the one and only FIAT® 500.

History Section

Born over fifty years ago,

it was more than just a car. It made history. It gave italians the ability to move freely and with confidence as they recovered from World War II. A liberating form of self-expression, the FIAT® 500 was built to satisfy our insatiable love for each day.

For FIAT®, Fabbrica Italiana Automobili Torino (Italian Automobile Factory Turin) a company founded in 1899, this was a rebirth.

Today, the FIAT® brand stands for discovery through intense individualism. It encourages people to be in charge of their lives, live assertively and celebrate the smallest of things with infectious excitement.

Deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America, bringing something truly unique to the marketplace. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the FIAT 500 is synonymous with modern simple design, blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 FIAT 500 and FIAT 500c (Cabrio) build on

the vehicle's global popularity, and the recently launched high-performance FIAT 500 Abarth brings true Italian track-proven performance to American roads. Since its initial launch in Italy on the 4th of July 2007, exactly 50 years after the launch of the original, the FIAT 500 has evolved into a beloved global icon, winning the hearts of enthusiastic drivers and discriminating automotive journalists alike.

More than 1 million FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 model's unquestionable popularity is the result of its great power to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.

In addition to success on the sales front, the FIAT 500 has earned more than 80 international awards, including the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.

Now that's love.

Catch
The
Sting

Cool New Abarth Shirts Now Available

Look relaxed and ready to go in the performance inspired FIAT 500 Abarth gear.

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FIAT 500 Hatchback: Winner Strategic Vision's 2012 Total Quality Award® For Best Small Car.

IMPORTANT NOTICE OF LIMITED-TIME OPERABILITY. FIAT® Access Services are operable only for 36 months from the date of the first retail sale of a FIAT 500 battery electric vehicle by an authorized FIAT dealer to the original purchaser. At the end of the 36-month period, FIAT Access Services will become inoperable and FIAT Access Services will be unavailable. This fixed-term operability period cannot be extended under any circumstances. See FIAT Access Terms of Service at www.fiataccess.com/termsandconditions for additional details.

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