YOUR
JOURNEY
STARTS
HERE

FIAT® and Loews Hotels HAVE PARTNERED TO OFFER HOTEL guests complimentary rides in the new FIAT® 500L. So whether you’re out and about or relaxing in your room, you’ll be immersed in signature style and modern comfort.

Complimentary Rides+

Arrive in style with a complimentary chauffeured ride when staying at one of these locations: Loews Hollywood, Loews Santa Monica Beach, Loews Miami Beach, Loews Regency (New York) and Loews Madison (Washington, D.C.).

Here’s How It Works

Request a complimentary ride or loaner by visiting a FIAT® Ambassador in the lobby, pressing “Star Service” from your in-room phone or by visiting ridewithfiat.com

see program details

Get Behind the Wheel+

Our FIAT® vehicle is your FIAT® vehicle for up to 3 hours. Ask to take one for a spin at Loews Hollywood, Loews Santa Monica Beach and Loews Miami Beach.

Become a FIAT® Owner and Save

All FIAT® owners get a discount of up to 30% at Loews Hotels and Resorts within the United States. Just another exclusive perk of owning a FIAT® vehicle.

READY TO RIDE? LET’S GO.

We Took the Top Down and
Cranked up the Attitude

FIAT® brand takes over the streets of Austin.

Play the video to see the Scuderia Ferrari drivers, Fernando Alonso and
Felipe Massa, experiencing the All-New FIAT® 500 Abarth Cabrio in
anticipation of its North America debut at the 2012 Los Angeles Auto Show.
Then check out the map below to see what the FIAT brand has going on at the big race.

watch how it works

Social
Updates

Click below to filter between feeds.

It’s nice to be recognized.

Passionate self-expression. Unmatched personality. Sleek design. Impressive performance.
Recognized by industry experts and automotive enthusiasts alike, the FIAT® brand is the culmination of
all these attributes — and many, many more.

  • 2014 FIAT® 500e:
    Ward's 10 Best Engines

  • 2014 FIAT® 500L:
    2013 TOP SAFETY PICK+

  • 2014 FIAT® 500:
    Best Buy / Subcompact Cars
    for 2014, 2013 and 2012 Models

  • 2013 FIAT® 500:
    4-Star Overall Crash
    Test Rating+

  • 2014 FIAT® 500e:
    Road & Track's
    "Best Electric of 2013"

  • 2014 FIAT® 500L:
    2013 10 Best
    Back-to-School Cars+

  • 2013 FIAT® 500:
    10 Coolest Cars Under $18,000+
    for the third consecutive year

  • 2013 FIAT® 500 ABARTH:
    MotorWeekDrivers'
    Choice Award

  • 2013 FIAT® 500 ABARTH Cabrio:
    SAMA Best Small
    Convertible of the Year+

  • 2013 FIAT® 500 Turbo:
    Sub Compact Car of Texas

  • 2012 FIAT® 500:
    2011 Top 10
    Back-to-School Cars+

  • 2012 FIAT® 500:
    2011 Gear of the Year Award

  • 2012 FIAT® 500:
    Travel + Leisure Design Award
    2012 Winner for Best Car

  • 2012 FIAT® 500 Hatchback:
    Winner Strategic Vision's 2012
    Total Quality Award®

  • 2012 FIAT® 500c:
    Sub Compact Car of Texas

Word on the Street

  • February 24 – December 31
    Loews Hotel Partnership Launch:
    DC, Santa Monica, Hollywood, New York and Miami
  • April 2
    Italian Film Festival DIA
    Detroit, MI
  • April 6
    White Party Sundays at the Abbey
    Palm Springs, CA
  • April 11 – 13
    TUDOR United Sports Car Championship Series:
    Long Beach, CA
  • April 13
    White Party Sundays at the Abbey
    Palm Springs, CA
  • April 19 -27
    New York International Auto Show:
    New York, NY
  • April 20
    White Party Sundays at the Abbey
    Palm Springs, CA
  • April 22
    Italian Film Festival DIA
    Detroit, MI
  • April 25
    White Party Sundays at the Abbey
    Palm Springs, CA
  • May 2-4
    TUDOR United Sports Car Championship Series:
    Monterey, CA
  • May 12-13
    Run or Dye
    San Louis Obispo, CA
  • May 18
    California Jazz & Wine Fest
    Thousand Oaks, CA
  • May 31
    Antelope Valley Pride 2014
    Lancaster, CA
  • June – September
    FIAT Test Drive Tour:
    Various Markets
  • June 7-8
    Motor City Pride - Hart Plaza
    Detroit, MI
  • June 14
    Antelope Valley Jazz Festival
    Lancaster, CA
  • June 26-29
    TUDOR United Sports Car Championship Series:
    Watkins Glen, NY
  • July 24-27
    TUDOR United Sports Car Championship Series:
    Indianapolis, IN
  • July 26-August 3
    US Open of Surf
    Huntington Beach, CA
  • August 7-10
    TUDOR United Sports Car Championship Series:
    Elkhart Lake, WI
  • August 15-24
    76th Annual Antelope Valley Fair & Alfalfa Fest
    Lancaster, CA
  • September 19-21
    TUDOR United Sports Car Championship Series:
    Austin, TX
  • October 17-19
    TUDOR United Sports Car Championship Series:
    Braselton, GA

Our Story

Every once in a while, something comes along so powerful in concept, so revolutionary in design, it redefines a generation — America, get ready for the one and only FIAT® 500.

History Section

Born over fifty years ago,

it was more than just a car. It made history. It gave italians the ability to move freely and with confidence as they recovered from World War II. A liberating form of self-expression, the FIAT® 500 was built to satisfy our insatiable love for each day.

For FIAT®, Fabbrica Italiana Automobili Torino (Italian Automobile Factory Turin) a company founded in 1899, this was a rebirth.

Today, the FIAT® brand stands for discovery through intense individualism. It encourages people to be in charge of their lives, live assertively and celebrate the smallest of things with infectious excitement.

Deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America, bringing something truly unique to the marketplace. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the FIAT 500 is synonymous with modern simple design, blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 FIAT 500 and FIAT 500c (Cabrio) build on

the vehicle's global popularity, and the recently launched high-performance FIAT 500 Abarth brings true Italian track-proven performance to American roads. Since its initial launch in Italy on the 4th of July 2007, exactly 50 years after the launch of the original, the FIAT 500 has evolved into a beloved global icon, winning the hearts of enthusiastic drivers and discriminating automotive journalists alike.

More than 1 million FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 model's unquestionable popularity is the result of its great power to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.

In addition to success on the sales front, the FIAT 500 has earned more than 80 international awards, including the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.

Now that's love.

FIAT®
Is Always
Fashion

Check out the new collection of FIAT® apparel,
hats, bags and accessories. Available now.

Sign up now for special promotions
and the latest product news.

FIAT 500 Pop and FIAT 500 Lounge are registered trademarks of Fiat Group Marketing & Corporate Communications S.p.A., used under license by Chrysler Group LLC.

Automobility Program, BusinessLink and ParkSense are registered trademarks and On the Job is a trademark of Chrysler Group LLC.

BLUE&ME and eco_Drive are trademarks of Fiat Group Automobile, S.p.A., used under license by Chrysler Group LLC.

Chrysler Capital is a trademark of Chrysler Group LLC and licensed to Santander Consumer USA Inc. Lease agreements are owned by CCAP Auto Lease Ltd. and serviced by Chrysler Capital.

Facebook is a registered service mark and the Facebook logo is a registered trademark of Facebook, Inc.

Twitter is a registered service mark and the Twitter bird is a trademark of Twitter, Inc.

Android, Google+, the Google Play logo, YouTube and the YouTube logo are trademarks of Google Inc.

The essential Accessibility logos is a registered trademark of essential Accessibility Inc.

Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

Gucci is a registered service mark of Gucci America, Inc.

Alpine is a registered trademark of Alpine Electronics, Inc. All rights reserved.

Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

TomTom is a registered trademark of TomTom International BV.

The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.

The trademarks Beats by Dr. Dre®, Beats®, Beats Audio™, and the b logo are the property of Beats Electronics, LLC.

Bose is a registered trademark of Bose Corporation.

Kelley Blue Book and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc. Travel + Leisure is a registered trademark of American Express Publishing Corporation. Men's Journal and the Men's Journal logo are registered trademarks of Men's Journal LLC.

Total Quality Award and the Total Quality Award logo are registered trademarks of Darrel Edwards, Inc.

Sony is a registered trademark of Sony Corporation.

Pandora is a registered trademark of Pandora Media, Inc.

LEAF and CARWINGS are registered trademarks of Nissan Motor Co, Ltd.

MyFord Touch and MyKey are trademarks of Ford Motor Company.

HondaLink is a trademark of Honda Motor Co, Ltd.

Microsoft is a registered trademark of Microsoft Corporation.

Enterprise and the Enterprise logo are registered trademarks of Enterprise Holdings, Inc.

Firehawk is a registered trademark of BFS Brands, LLC.

FIAT 500 Hatchback: Winner Strategic Vision's 2012 Total Quality Award® For Best Small Car.

Strategic Vision's 2012 New Vehicle Experience Study® surveyed 45,390 Sep.-Dec. new vehicle buyers after the first 90 days of ownership.

IMPORTANT NOTICE OF LIMITED-TIME OPERABILITY. FIAT® Access Services are operable only for 36 months from the date of the first retail sale of a FIAT 500 battery electric vehicle by an authorized FIAT dealer to the original purchaser. At the end of the 36-month period, FIAT Access Services will become inoperable and FIAT Access Services will be unavailable. This fixed-term operability period cannot be extended under any circumstances. See FIAT Access Terms of Service at www.fiataccess.com/termsandconditions for additional details.

F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved

Ferrari and the Ferrari logo are registered trademarks of Ferrari S.p.A.

LA Auto Show is a registered service mark of Ansa Productions, Inc.

Formula 1 is a registered service mark of Formula One Licensing BV.