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Passionate self-expression. Unmatched personality. Sleek design. Impressive performance.
Recognized by industry experts and automotive enthusiasts alike, the FIAT® brand is the culmination of
all these attributes — and many, many more.
Best Buy / Subcompact Cars
for 2015, 2014, 2013 and 2012 Models
10 Coolest Cars Under $18,000+
for the third consecutive year
Road & Track's
"Best Electric of 2013"
2013 10 Best
SAMA Best Small
Convertible of the Year+
Sub Compact Car of Texas
2011 Top 10
2011 Gear of the Year Award
Travel + Leisure Design Award
2012 Winner for Best Car
Winner Strategic Vision's 2012
Total Quality Award®
Sub Compact Car of Texas
Every once in a while, something comes along so powerful in concept, so revolutionary in design, it redefines a generation — America, get ready for the one and only FIAT® 500.
it was more than just a car. It made history. It gave italians the ability to move freely and with confidence as they recovered from World War II. A liberating form of self-expression, the FIAT® 500 was built to satisfy our insatiable love for each day.
For FIAT®, Fabbrica Italiana Automobili Torino (Italian Automobile Factory Turin) a company founded in 1899, this was a rebirth.
Today, the FIAT® brand stands for discovery through intense individualism. It encourages people to be in charge of their lives, live assertively and celebrate the smallest of things with infectious excitement.
Deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America, bringing something truly unique to the marketplace. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the FIAT 500 is synonymous with modern simple design, blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 FIAT 500 and FIAT 500c (Cabrio) build on
the vehicle's global popularity, and the recently launched high-performance FIAT 500 Abarth brings true Italian track-proven performance to American roads. Since its initial launch in Italy on the 4th of July 2007, exactly 50 years after the launch of the original, the FIAT 500 has evolved into a beloved global icon, winning the hearts of enthusiastic drivers and discriminating automotive journalists alike.
More than 1 million FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 model's unquestionable popularity is the result of its great power to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.
In addition to success on the sales front, the FIAT 500 has earned more than 80 international awards, including the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.
Check out the new collection of FIAT® apparel,
hats, bags and accessories. Available now.
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and the latest product news.
FIAT 500 Pop and FIAT 500 Lounge are registered trademarks of Fiat Group Marketing & Corporate Communications S.p.A., used with permission.
Automobility Program, BusinessLink and ParkSense are registered trademarks and On the Job is a trademark of FCA US LLC.
BLUE&ME and eco_Drive are trademarks of Fiat Group Automobile, S.p.A., used with permission.
Chrysler Capital is a trademark of FCA US LLC and licensed to Santander Consumer USA Inc. Lease agreements are owned by CCAP Auto Lease Ltd. and serviced by Chrysler Capital.
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Android, Google+, the Google Play logo, YouTube and the YouTube logo are trademarks of Google Inc.
The essential Accessibility logos is a registered trademark of essential Accessibility Inc.
Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
Gucci is a registered service mark of Gucci America, Inc.
Alpine is a registered trademark of Alpine Electronics, Inc. All rights reserved.
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
TomTom is a registered trademark of TomTom International BV.
The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.
The trademarks Beats by Dr. Dre®, Beats®, Beats Audio™, and the b logo are the property of Beats Electronics, LLC.
Bose is a registered trademark of Bose Corporation.
Kelley Blue Book and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc. Travel + Leisure is a registered trademark of American Express Publishing Corporation. Men's Journal and the Men's Journal logo are registered trademarks of Men's Journal LLC.
Total Quality Award and the Total Quality Award logo are registered trademarks of Darrel Edwards, Inc.
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Pandora is a registered trademark of Pandora Media, Inc.
LEAF and CARWINGS are registered trademarks of Nissan Motor Co, Ltd.
MyFord Touch and MyKey are trademarks of Ford Motor Company.
HondaLink is a trademark of Honda Motor Co, Ltd.
Microsoft is a registered trademark of Microsoft Corporation.
Enterprise and the Enterprise logo are registered trademarks of Enterprise Holdings, Inc.
Firehawk is a registered trademark of BFS Brands, LLC.
FIAT 500 Hatchback: Winner Strategic Vision's 2012 Total Quality Award® For Best Small Car.
Strategic Vision's 2012 New Vehicle Experience Study® surveyed 45,390 Sep.-Dec. new vehicle buyers after the first 90 days of ownership.
IMPORTANT NOTICE OF LIMITED-TIME OPERABILITY. FIAT® Access Services are operable only for 36 months from the date of the first retail sale of a FIAT 500 battery electric vehicle by an authorized FIAT dealer to the original purchaser. At the end of the 36-month period, FIAT Access Services will become inoperable and FIAT Access Services will be unavailable. This fixed-term operability period cannot be extended under any circumstances. See FIAT Access Terms of Service at www.fiataccess.com/termsandconditions for additional details.
F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved
Ferrari and the Ferrari logo are registered trademarks of Ferrari S.p.A.
LA Auto Show is a registered service mark of Ansa Productions, Inc.
Formula 1 is a registered service mark of Formula One Licensing BV.