The Collaboration

Project Pink

The Fiat Brand is thrilled to team up with The Breast Cancer Research Foundation. This collaboration of progressive philanthropy and iconic style has resulted in the design of The 2012 FIAT 500 Pink Ribbon Limited Edition. The Pink Ribbon 500 will be unveiled and available for purchase October 2011—just in time for Breast Cancer Awareness Month. With each model sold, FIAT will donate $1,000 to The Breast Cancer Research Foundation. The FIAT 500 Pink Ribbon Limited-Edition provides breast cancer awareness advocates an opportunity to literally drive consciousness forward, in style.

About the Breast Cancer Research Foundation®

The Breast Cancer Research Foundation® (BCRF) continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator for nine consecutive years and is consistently listed as an "A+" charity by The American Institute of Philanthropy (AIP).