2013 FIAT®
500 by Gucci

Starting at:$23,750

Arrive Fashionably

In 2013, the iconic Gucci stripe once again steps off the runway and onto the road with a stunning limited edition-a must-have model that's even hotter than its 2012 predecessor. The Interno Notte is the new black-decked out in gloss black headlamp and taillamp bezels, 15-inch aluminum Gucci wheels in black or white emblazoned with Gucci branded center caps, and a new dark interior with a chic black dash and seating. In this stylish roadster, you may arrive fashionably late, but you'll never arrive unnoticed.

Why the FIAT® 500 by GUCCI?

We Got the Goods

  • 1.4L 16V MultiAir® Engine
  • Gucci Green Brake Calipers
  • Seven Airbags+
  • Gucci Stripe Seat Belts
  • Bright Chrome Accents for Black Exterior Vehicles and Satin Chrome Accents for White Exterior Vehicles
  • Chrome Hood Spear (Satin Chrome for White Exterior)
  • Gucci Leather-Trimmed Seats and Leather-Wrapped Steering Wheel
  • Bodyside Gucci Stripes (Hatchback Only)
  • Soft Top Gucci Stripes (Cabrio Only)
  • Aluminum Door Sill Scuff Plates
  • BLUE&ME® Hands-Free Communication with iPod, USB and MP3 Interface
  • Available Beats® Premium Audio System
  • 6-Speed Automatic Transmission
  • Gucci Logo Shift Knob
  • All-New Monotone Black Interior Trim Theme or Original Two-Tone Gucci Interior Color Combinations
  • Chrome Door Handles and Mirror Caps
  • Gucci 15-inch Aluminum Wheels
  • Power Sunroof (Hatchback Only)
  • 4-Year/50,000 Mile Warranty+
  • Fog Lamps
  • Gucci Badges

FIAT® 500 by

MSRP* Starting at

500 Bianco

FIAT® 500c by

MSRP* Starting at

500 Bianco

Upgrade To Night.

Give your FIAT® 500 by Gucci a dark, sultry upgrade with the all-new Interno Notte Package including:

  • Gloss Black Headlamp and Taillamp Bezels
  • 15-inch Aluminum Gucci Wheels with Black Painted Pockets
  • All-Black Monotone Interior
  • Satin Black Gucci Dash
  • All-Black Gucci Leather Seat
  • Black Stitch "500" Logo
  • All-Black Leather-Wrapped Steering Wheel
  • Available in both FIAT® 500 and FIAT® 500c

Jet Set

Signature Stripes

Do these stripes make me look fast?
The FIAT® and Gucci brands, icons of Italian design, collaborate to create one visually stunning automobile trimmed with the distinctive green-red-green stripe—one of the fashion world’s most iconic elements since it’s 1950s debut.

Interior Motives

Driven by Design

The interior of the FIAT “500 by Gucci” is in a class of its own. Tailored for the most discerning and fashionable of drivers, the cabin illustrates its bold character with a Gucci logo shift-knob, a two-tone leather-wrapped steering wheel, Gucci front and rear seats, Gucci stripe seat belts, and more.

Color Shown: Bianco / Nero Gucci

FIAT 500 Pop and FIAT 500 Lounge are registered trademarks of Fiat Group Marketing & Corporate Communications S.p.A., used under license by Chrysler Group LLC.

Automobility Program, BusinessLink and ParkSense are registered trademarks and On the Job is a trademark of Chrysler Group LLC.

BLUE&ME and eco_Drive are trademarks of Fiat Group Automobile, S.p.A., used under license by Chrysler Group LLC.

Chrysler Capital is a trademark of Chrysler Group LLC and licensed to Santander Consumer USA Inc. Lease agreements are owned by CCAP Auto Lease Ltd. and serviced by Chrysler Capital.

Facebook is a registered service mark and the Facebook logo is a registered trademark of Facebook, Inc.

Twitter is a registered service mark and the Twitter bird is a trademark of Twitter, Inc.

Android, Google+, the Google Play logo, YouTube and the YouTube logo are trademarks of Google Inc.

The essential Accessibility logos is a registered trademark of essential Accessibility Inc.

Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

Gucci is a registered service mark of Gucci America, Inc.

Alpine is a registered trademark of Alpine Electronics, Inc. All rights reserved.

Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

TomTom is a registered trademark of TomTom International BV.

The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.

The trademarks Beats by Dr. Dre®, Beats®, Beats Audio™, and the b logo are the property of Beats Electronics, LLC.

Bose is a registered trademark of Bose Corporation.

Kelley Blue Book and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc. Travel + Leisure is a registered trademark of American Express Publishing Corporation. Men's Journal and the Men's Journal logo are registered trademarks of Men's Journal LLC.

Total Quality Award and the Total Quality Award logo are registered trademarks of Darrel Edwards, Inc.

Sony is a registered trademark of Sony Corporation.

Pandora is a registered trademark of Pandora Media, Inc.

LEAF and CARWINGS are registered trademarks of Nissan Motor Co, Ltd.

MyFord Touch and MyKey are trademarks of Ford Motor Company.

HondaLink is a trademark of Honda Motor Co, Ltd.

Microsoft is a registered trademark of Microsoft Corporation.

Enterprise and the Enterprise logo are registered trademarks of Enterprise Holdings, Inc.

Firehawk is a registered trademark of BFS Brands, LLC.

FIAT 500 Hatchback: Winner Strategic Vision's 2012 Total Quality Award® For Best Small Car.

Strategic Vision's 2012 New Vehicle Experience Study® surveyed 45,390 Sep.-Dec. new vehicle buyers after the first 90 days of ownership.

IMPORTANT NOTICE OF LIMITED-TIME OPERABILITY. FIAT® Access Services are operable only for 36 months from the date of the first retail sale of a FIAT 500 battery electric vehicle by an authorized FIAT dealer to the original purchaser. At the end of the 36-month period, FIAT Access Services will become inoperable and FIAT Access Services will be unavailable. This fixed-term operability period cannot be extended under any circumstances. See FIAT Access Terms of Service at www.fiataccess.com/termsandconditions for additional details.